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Manchester United, Liverpool & the battle for Asia.

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Liverpool have “6 Times” emblazoned in huge capital letters inside their city-centre offices. No other English club comes close to replicating that success and this is one of the reasons why Liverpool are so determined to bring in Nike to drive the next part of their commercial growth at the expense of New Balance. Liverpool, in short, believe they have outgrown their current shirt manufacturers.

All of which has to be an issue for Old Trafford when, for the best part of three decades, they have tended to look down on Liverpool’s commercial operation with what at, times, has bordered on disdain.


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Produced by Tifo Studios: Taking an illustrated look into the beautiful game.

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About Tifo Football:
Informative, illustrated football analysis. Home of WhiteboardFootball®.

Tifo loves football. We know there’s an appetite for thoughtful, intelligent content, for stuff that makes the complicated simple.

Our illustrated and live action YouTube videos address all aspects of the game, including tactics, history, and the business of football.

We provide analysis on the Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup and more.

Our podcasts interview some of the game’s leading figures. And our editorial covers football with depth and insight.

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