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Unlimited Upside Why Investing in Women’s Sports is a Win - SXSW 2024

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The panelists discuss what it takes to keep the momentum of growth going in women’s sports worldwide, under the umbrella of equity, inclusion and investment. Moderated and hosted by women who have led sports investment in brave and distinctive ways, we will explore the factors that must be in place for broadcasting, viewership and sponsorship to increase, their respective impact on athlete salary, treatment and opportunities, and the relationship of these factors to the continued success of women’s sports on a global scale.

From the Sportico Sports Track at the Four Seasons

Jenny Nguyen
The Sports Bra

Kara Nortman
Angel City Football Club & Monarch Collective

Cassondra Spring
Liv Cycling

Kate Veronneau
Zwift
Category
WOMAN

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