Foundation FC Barcelona & UNICEF: The triumph of dreams

This campaign counts on a video starring Messi, Neymar, Mascherano, Luis Enrique and some children who benefit from the partnership. The theme is dreams and the sporting triumphs achieved by FC Barcelona in the last few years are compared to the social achievements accomplished in helping children worldwide thanks to this alliance.
In the video we can see a role change in which the first team players have the children's dreams and, the children have the players' dreams. A symbolic role reversal which reinforces the importance of all that has been achieved in these ten years.
The campaign, which will be covered by both external and the club's media outlets, counts on various visual pieces which we will see in the coming days in different points of Barcelona.
The creativity comes from the prestigious publicist Jorge Martínez and the advert is accompanied by the song 'Kids' written by Neuman. This band from Murcia, led by Paco Román, have signed over the rights to this song to the campaign.
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